Colombo, Aug 8 (BAN/ AD): In an effort to boost tourism which is affected post Easter Sunday attacks, “Sri Lanka Revival” was organised by 2 independent UK-based tour operators- Travel Gallery and Experience Travel Group.
Over 90 UK tour operators participated including 40 journalists and 50+ representatives from Sri Lankan hotels and Destination Management Companies (DMCs).
Farzana Marikkar Dobbs, the founder of Travel Gallery said “The clear message which we wanted to convey was that Sri Lanka is open for business, safe, just as beautiful, packed full of experiences and offering the warmest of welcomes to travellers and holidaymakers.”
She added “As a proud Sri Lankan living between London and Sri Lanka, I was determined that we should host an event focused on helping to revive my home country, uniquely organized by the private sector, but for the benefit of the whole tourism industry in Sri Lanka.”
Sam Clark of Experience Travel Group, representing UK tour operators spoke of the need for a sustained recovery, not simply price-led marketing, allowing all stakeholders from the local tuk-tuk driver or coconut seller up to the luxury hotel owner, to benefit from the recovery. The audience learnt that SLTPB plans to launch a major (USD 6M) international social media campaign targeting the country’s top-performing markets, including the UK. They will be aimed at generating renewed interest in the destination and encourage bookings in advance of the key winter travel months.