Colombo, Oct 29 (BAN/ AD): International Book Fair in Frankfurt am Main, Germany was organized from 16th to the 20th October, 2019. A Sri Lanka Tourism and Tea Pavilion was opened at the Gourmet and Tourism Gallery of the ‘Buchmesse’.
The world’s largest Book Fair was attended by publishers, distributors and retailers from across the world as well as other visitors. This fair was ideal platform to showcase Sri Lanka Tourism for the first time at the ‘Buchmesse’. The event was organized by the Consulate General of Sri Lanka in Frankfurt, in collaboration with the Sri Lanka Tourism Promotion Bureau.
Over 20,000 visitors patronized the Sri Lanka Pavilion which was a major highlight at this year’s Fair. Over 7,000 exhibitors and nearly 10,000 journalists participated in this year’s Fair.
Ms. Madurika Weninger, Consul General of Sri Lanka in Frankfurt and the Vice President of the ‘Buchmesse’ Ms. Claudia Kaiser inaugurated the Sri Lankan Pavilion. There were several other dignitaries present at the occasion.
Ms. Madurika Weninger, Consul General of Sri Lanka in Frankfurt explained about adding value to the Buchmesse by introducing ‘product Sri Lanka’. She said that Sri Lanka Tourism companies are offering a wide range of tailor-made tour packages to suit the travelers’ requirements. The event saw Tourism and travel information counters as well as tea demonstrations promoting Sri Lankan brand.